16th October 2018 at 9:30 am
Babette Wasserman has chosen Selfridges on Oxford Street to launch its new range of cufflinks.
The new offering consists of a total of 20 styles which will be available in the men’s formal wear department on the first floor as well as online by the end of October.
The collection on offer will be a mix of the brand’s cufflink styles and will include the Balloon Dog Cufflinks, Origami Dinosaur as well as some elegant classics for evening wear such as the Antique Coin Cufflinks.
Babette Wasserman was trained in jewellery at Central Saint Martins School of Art and Design in London and has now been designing and selling unique high quality cufflinks to independent and department stores for over 20 years.
Over the company’s time in the industry it has built up a range of high end customers across the world and is now stocked at the likes of Fortnum & Mason, Harvey Nichols, Lane Crawford, Barneys New York and Bloomingdales.
Ms Wasserman was looking forward to fully releasing the new products, she said: “We are excited to launch our products in Selfridges, it is one of the most unique shopping experiences in London and a highly praised account.”
Read the full article here
Click here: Selfidges x Babette Wasserman range]]>
Join us for Queens Park Day on
Saturday 16 September.
A traditional village fete but with a twist! Music, fancy dress dog show, fabulous stands selling wonderful gifts, lots food and loads more!
12:00 Noon until 5:30PM
Address: Queens Park NW6 6HA]]>
Go for a brightly-coloured pocket square
Pocket squares come in many colours and patterns and are available in different sizes. Instead of matching your pocket square to your tie, think about picking a pocket square in a complementary colour to elevate your outfit. Some great pocket squares that we like see: Eton pocket squares or Drakes for a classic British fun look. And why not go the extra step add one of our gorgeous Origami Dinosaur Pins to your tie?
Pick bold accessories
Pick edgy cufflinks in quirky shapes —a pair of our Bicycle Enamel Cufflinks or even the totally endearing Balloon Dog Cufflinks will be sure to be a conversation starter!
Pick an elegant bracelet with a strand of originality and a splash of colour. Opt for the Cable Stone Bracelet made with Onyx semi-precious stones and a Yellow Jade hand carved Buddha Bead at the back which will give you luck and long life…. what more could you want!
We are looking forward to the Company of Master Jeweller’s private trade show early next month where we will be launching our men’s accessories and jewellery ranges. Industry talks and an opportunity to showcase our newest designs to over 230 top UK jewellery stores who will be attending private event .
Babette studied a BTEC in General Art & Design at Chelsea College of Arts, and then BA (Hons) Jewellery Design at Central Saint Martins, graduating in 1995. Babette then went to set up her own brand, Babette Wasserman, and has subsequently become a worldwide success story, winning numerous prizes for her exquisite jewels and cufflinks, as well as working with some of the fashion and jewellery industry’s biggest names.
When did you know you were specifically interested in jewellery?
I was at Chelsea College of Arts doing a General Art and Design BTEC specialising in Sculpture and Fashion when one of my tutors suggested I apply for a Jewellery Degree. I had never considered jewellery, but realised it was a great combination between the two disciplines that I loved. As Central Saint Martins has such a global reputation as being one of the best art schools it was an obvious choice to apply.
I loved the course at Central Saint Martins. I am a really hard worker and was always one of the last people to leave the workshop each day. I really enjoyed the balance between design and actual making. Stone setting was one of my favourite parts of the course – it’s strange as most students used to hate it, but I found it so satisfying the fact that when you set your stones it really brings your piece into its final stages. I also loved the dynamics in our class and meeting the other students from different disciplines. I had friends who came from Chelsea who were on the Textiles Degree, or Theatre Design and met a lot of fashion students. Sitting in the canteen in the morning and chatting with such a range of hugely creative people of my age, discovering our talents and learning together in the centre of London, in one of the most famous art schools in the world really was a special time for me!
What did you do after graduating? And how did you end up setting up on your own?
While I was at CSM I undertook a few design projects. Edina Ronay was producing her catwalk show at London Fashion Week and asked me to design and make jewellery for her show, which got me front page coverage in the Evening Standard. I also designed and made pieces for some other brands such as Tateossian and Jeff Banks (presenter of The Clothes Show, a programme that made made every girl want to be in fashion!). This gave me a real taste of industry so when I graduated I went to work in PR so I could gain some experience, and confidence speaking with customers, as well as improving my organisational skills! I then worked as a jewellery designer for a jewellery brand before setting up on my own a year later.
I commenced Babette Wasserman in 1997 with a very small range of cufflinks. By presenting my collection to local businesses, I managed to gain a small network of shops that started buying my cufflinks and grew the business from there. I contacted the press and built some key relationships that provided me with some great press exposure in GQ, FHM and Esquire Magazine.
Within my second collection I invented my reversible Saucer Cufflink which was so innovative that I went to get it patented. This design with two faces and a sliding bar could be worn on either side and was quickly snapped up by Harrods, Harvey Nichols and Selfridges within a year. My brand and collection grew from there.
What were the main challenges you faced running your own enterprise? And what advice would you give to other UAL alumni wanting to go it alone?
It is so important to get industry experience. Being in a commercial environment is so different to being a student. Get some good training in a company that you like, learn from others and make your mistakes there so you can avoid them later. Also try to get experience in different areas without jumping around too much. Find out what the others do so you can learn the whole process. When I started up, I went on a short course to learn about VAT and running a small business – this was so essential to get me started. I was designing, doing accounts, selling, and it’s difficult to juggle everything at the same time! Try and get some resources behind you as you probably won’t earn anything for a while, and put the money back in the business to give yourself a buffer when sales are not coming in regularly. Also, there are government grants available to help small businesses start up – find out about them.
Tell us some more about the brand today?
Today my brand has evolved quite substantially – we are a team of seven. True to our origins, we still specialise in men’s accessories and have added sterling silver jewellery for women. My range sells throughout 30 different countries in some of the most luxurious department stores and boutiques worldwide; Le Bon Marche (Paris), Lane Crawford (HK and China), Harvey Nichols, Beymen (Turkey), Isetan, Barneys Japan and Bloomingdales (USA). Each design tells its own little story. We produce high quality, ergonomically designed products for a discerning customer who likes to dress well.
As well as the Babette Wasserman brand, I design and manufacture for other brands under their labels. Some of my clients include the Prada Group, LVMH, Karl Lagerfeld, Dunhill, Gieves & Hawkes, and Hugo Boss, to name but a few.
What has been the proudest moment in your career so far?
I am happy to say there have been many proud moments. Winning awards is a real bonus and this year I won Designer of the Year at the National Association of Jewellers which is the governing body for all jewellers in the UK. Other design awards I have won include Brand of the Year, Best Jewellery range and Export Award winner – these were all great moments, especially when I was presented my award by HRH Princess Anne. A Royal always adds some extra pizazz to one’s proud moment!
I am also privileged to have worked with and met such great industry icons such as Karl Lagerfeld, Tommy Hilfiger and Ted Baker’s original founders.
Having well known people wear my designs also makes me really proud – David Beckham, Antonio Banderas, Cheryl Cole and Paul Weller sporting my cufflinks on the front cover of GQ!
What are your plans for the future?
We are expanding in many different ways. I am in the process of preparing new ranges of men’s accessories to launch at Pitti Uomo, the big menswear show in Florence. I am preparing a trip to go to Japan to visit new accounts and see regular customers, as well as trips to Spain and France. I also have a really exciting collaboration with a very big company that I am currently discussing, which could take us in a new direction! Look out for more info on this soon!]]>
So as GREEN is the order of the day, we will celebrate in our own subtle way, no oversized green hats or green beards for us I’m pleased to say! We’ll settle for a very stylish and beautifully-made pair of pop green coloured cufflinks worn on a crisp white shirt! Our Enamel Button Cufflink which is one of our best selling designs has navy blue cotton hand sewn into the actual cufflink… be stylish be relevant!
Working exclusively with Trends by Adina Buzatu, the most prestigious multiple retailer for men in Romania, the press launch was held at the Banesea Mall store, equivalent to the designer wing of Westfield. The event was attended by the most important Romanian press, singers, actors, fashion designers and stylists. The famous singer Alex Valea, TV presenters Adelina Ionna Pestritu and Paula Milea Moise, international blogger and stylist Alin Galatescu amongst others. Babette Wasserman was interviewed on the evening news, and Senso TV Romania click here for link.
The evening event was held in the stunning baroque Artmarket Palace. Surrounded by priceless paintings and collector’s items, Babette Wasserman launched her new range with a speech covering her recent award as ‘Best Designer’ at the National Association of Jewellers, her inspirations and her international clientele spanning some of the most luxurious stores throughout 20 countries.
An elegant crowd of Politicians, Diplomats, musicians, opera singers and la crème de la crème of Romanian and international society were present to enjoy canapés, wine and cocktails and have personal demonstrations of Babette Wasserman’s products.
Babette Wasserman, who has been in the industry since 1997, is an indisputable trendsetter across both men’s accessories and women’s jewellery. She often pioneers ideas seasons before the rest of the industry catches up, focusing on architecture engineering and innovative mechanisms such as the reversible two-faced saucer cufflinks back in 1998, or the intertwining of fine jewellery techniques with fashion flair, turning jewellery into expressions of every day luxury.
This uncanny ability to start trends has earned Babette Wasserman a very loyal customer base and a strong international presence. The brand is now sold in over 200 stores, including some of the most exclusive department stores in London, Paris, New York, Hong Kong, Shanghai, Istanbul and across 30 countries.
Babette Wasserman says: “I am hugely grateful to have won this Award and want to thank all those who have voted for us, in particular my dedicated team without whom this would not have been possible. For me, wining this award is another great moment in the story of my brand. I am proud and lucky that 17 years on from creating my brand, I am still loving designing season after season beautiful wearable jewels within an industry that I love. “]]>
1. Layer your look. Bring a key piece like a long necklace to wear over T-Shirt or a jumper and layer up with a short necklace. Its all about mixing.
2. Wear rings on your index finger, thumb and every finger if possible. This is a key look this summer. Festivals are fantastic times to try out new looks and push your boundaries of style!
3. Put a chain in your hair! Head bands and hair accessories are all the rage and putting a beautiful chain on your forehead will make you stand out in the crowd. A nod to the ’68 Woodstock look with a precious twist. Try our long Pollen Necklace fastened in place with a hair slide, its a look you may end up sporting all summer long!
Enjoy and look good!